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Here’s a given: Younger and older viewers watch TV news differently. (If they watch it at all.)
On one side, there’s quick-witted comedians serving up playful mockeries of today’s elected officials and political battles; on the other, grizzled veterans of 1980s network news are paid millions to vent about how angry they are, and how much better it was in the old days. You know, when they had to walk three miles in the snow just to watch the news.
In other words, it’s a game of sorts. So why not make it one? Introducing The Split Show, an interactive video in which viewers are given the ability to control the current events they consume, switching back and forth between two faux news shows. (Since you’re viewing this on mobile, you’ll only be able to see a simulated version above. Try it on your desktop to give the full experience a go.)
In this first episode, we illustrate the simplistic way in which people from both political persuasions tend to focus coverage of immigration reform on the U.S./Mexico border. The point? To exaggerate how discussions vary depending on the political leanings of the hosts and their audiences.
Executive Producer: Anna Holmes
Producer and Director: Jean-Paul Tremblay
Writers: Jean-Paul Tremblay & Matt Haber
Starring: Mark La Mura & Tim McKiernan